The 'video campaign' is a concept that seems to be trickling down to the mainstream pretty speedily recently, with many designers releasing filmed footage of collections instead of putting on shows,why not create filmed advertisements as well? I love the crazy dancing along with smart editing/ music combo. Showcasing the must-have accessories for this season: colourful printed stole and the striped platform creepers, this whimsical (Olive Oil inspired?) piece of moving image is certainly entertaining and may promote a sub-concious indoctrinating effect, causing one only to buy Prada this season!
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