The New Givenchy ad-campaign is, as always, a fresh and contrasting one compared to most this season. Reflecting the usual muted, monochromatic visuals of the collections, the ads by Mert & Marcus are strikingly minimalist, whilst remaining true to the iconic brand image of refined, classic stylistic simplicity. Offering a muted and serene whimsical elegance and using juxtaposed romantic/surreal imagery the ads strike a resonance in comparison to the more colourful, attention grabbing seen this season (Gucci and Louis Vuitton).
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